I’m Alishba, and this place is mine. I run it because fashion isn’t a hobby for me, it’s a reflex.

Quick story: when I was 9, my mother caught me sneaking her silk scarf to school. I didn’t care about the brand, I just loved how it moved when I walked. Later it was my brother’s beat-up loafers, polished within an inch of their life because I wanted them to look like the ones in old magazines. That curiosity never left.

I chase texture, fit, and mood. I’ll spend an hour feeling fabrics, then five minutes deciding if they deserve a spot here. I collect references from vintage books, old movies, and people-watching in places where no one thinks they’re being watched. The result is what you see: pieces that feel familiar the second you put them on, but still feel like you.

This site is my way of sharing that obsession. If you like clothes with quiet confidence and a little history baked in, you’ll feel at home. If you don’t, stick around anyway. You might surprise yourself.